Urgency feels like an emergency. It demands your attention, fast. But before you react, pause and ask:
🔹 Is it really urgent?
🔹 Whose urgency is it?
Eisenhower Matrix
If it’s truly yours—use a tool like the Eisenhower Matrix to cut through the noise and rank what matters.

Prioritization tips
- Respect deadlines, but know which ones are real.
- Ask: What happens if this waits?
- Focus on impact, not just activity.
- Delegate what doesn't need your brainpower.
- Cut tasks that are low-value, irrelevant, or not yours to own.
Every task you say yes to should move the project forward. If it doesn’t, it’s a distraction.
Leverage your time. Not your energy. Not your emotions. Not your effort.
Downloads
Free download
Supplemental Resources
Urgent vs Important Tasks.pdf
Urgency feels like an emergency. It demands your attention, fast.